Social Gold

In a recent Forbes article published online, “What Are You Worth To Social Media Stocks? It Must Be More Than Advertising”, the question is raised about the money being invested into these social media companies and why. The article asserts that;   Most Social Media stocks rely on advertising revenue.  And ad dollars dedicated to Social Media are…

Targeting 101?

I have been thinking a lot on the multimodal presentation that we have as an assignment for our Digital Culture class. The project encourages us to find a theme that actually interests us and inspires us to research properly and efficiently. For my project I have decided to start with the idea of micro-targeting to…

Strategic Sovereigns

The main component behind hacktivisim seems to be all about space and location. It is a practice created mostly in part by convergence culture and the collective contributions of others. Though a topic or focus for activism can be found without a space it would be global and loosely knit. It needs a space in…

Marketing 101

It is fascinating to think of YouTube’s reputation in the eyes of media industries. As a startup the vast potential of YouTube was frightening to media companies. They saw the start up as a rival due to copyright infringement, which they could not properly act on. It was promotional sure! However revenue earned or deserved…

Like Knowledge?

Henry Jenkins makes an interesting point about convergence and the culture which it has created. He argues that there is a shift in cultural logic, consumers are encouraged to seek out new information and make connections between different media content. He is expecting consumers not only to seek this dispersed information but participate in it…

Digitized Violence For Sale

It is interesting to think that Rockstar and the Grand Theft Audio series of video games is such a lucrative franchise. It is interesting because of why it is so lucrative. These video games are taking a world only imagined by a specific demographic, a world that is only seen and heard of as if…

Virtual Normality

We happen to live in a world of stereotypes. A world that itself is slightly in part responsible for these stereotypes, but it seems as if society refuses to make it easy to break these boundaries. The social hierarchy and cultural injustices are seen consistently in our society, from the workplace to neighborhoods, perhaps all…