I think that transmedia is the future for the film industry as well as the industries connected to it. The idea of transmedia is discussed at length in chapter three of Henry Jenkins’ Convergence Culture: Where Old and New Media Collide. Jenkins specifically writes about The Matrix and how the producers and financiers created a transmedia story that exists across mediums. Multiple texts serve to create the entire narrative; it does not exist in a single medium. Each new text contributes to the whole narrative. The Matrix narrative exists in a film series, web comics, anime, computer games, and a multilayer online game. Transmedia texts can also exist in TV series, novels, amusement parks, as well as other various mediums (Henry, 96-98).
Not only do transmedia texts make sense in a business standpoint where each subsequent text can be purchased separately, but any of these mediums can serve as an introduction to the text as a whole for people new to the narrative. Transmedia texts benefit everyone. Companies can make more money. Consumers can either loyally continue to follow their favorite franchise across mediums or encounter a new franchise (and then will consume other products related to that franchise if interested). Texts crossing over mediums will continue and will probably even continue across even newer platforms in the future (Henry, 98).
The multitude of availability and choice over what texts to consume is what our world currently thrives on. Loyal fans (usually) want every product related to their favorite franchise, so the more products there are that can attract fans, the better for the companies. Fans like to become a part of the text and learn new things about their franchise. By offering new plot points or even explanations of some character or situation that may have been skipped over in a film adaptation of a novel, for example, in the form of a web comic, the producers are able to attract fans to consume that product. Fans want more of everything; they want to know everything that they can possibly know about their fandom. Transmedia’s benefits to fans, and especially to the producers of these different transmedia products, ensures that this practice will continue and probably proliferate in the future of our consumer culture (Henry, 133-134).
Jenkins, Henry. “Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling.” Convergence Culture: Where Old and New Media Collide. New York: New York UP, 2006.