Marketing 101

It is fascinating to think of YouTube’s reputation in the eyes of media industries. As a startup the vast potential of YouTube was frightening to media companies. They saw the start up as a rival due to copyright infringement, which they could not properly act on. It was promotional sure! However revenue earned or deserved…

YouTube: Advertising Profit

YouTube since its launch in 2005 has been recognized as the leading video sharing website. It allows users to upload personally made videos as well as allows users access to watch any video of their choosing. The site has become a sanctuary for those passionate about video making and those passionate about viewing content. YouTube…

Marketing in a User-Created World

YouTube was created by Steve Chen, Chad Hurley, and Jawed Karim in February of 2005. The site gave users the ability to upload, share, and view videos. In Exploiting YouTube: Contradictions of User-Generated Labor, Mark Andrejevic refers to the site as a “convergent medium”, one in which “familiar music videos and copyrighted movie clips rub…

Transmedia Culture

I think that transmedia is the future for the film industry as well as the industries connected to it. The idea of transmedia is discussed at length in chapter three of Henry Jenkins’ Convergence Culture: Where Old and New Media Collide. Jenkins specifically writes about The Matrix and how the producers and financiers created a…