Manovich Argues in his definition of New Media that the computer, although a machine for distribution and exhibition mostly, it is limiting to refer to it as such and not allow it by definition to be referred to as a tool for production or even storage. Though it is a tool for new media it encapsulates all the processes involved in old media from conception to production, and even after to distribution, exhibition, and storage. It serves as a factory and museum in one. Yet he asserts that, “All have the same potential to change existing cultural languages. And all have the same potential to leave culture as it is. The last scenario is unlikely, however.” (Manovich 43).
Manovich believes that this new age of new media and the tool at hand is an age that has just dawned on us, we as a society have not yet learned all of its possibilities and functions. He argues this because of the various ways and places society has been affected by it which is unseen when compared to the printing press of the fourteenth century that only truly changed society from the perspective of what he calls cultural communication.
While giving such praise to a tool that has shifted society into this new age is worthy, it seems naive to believe that another age of technology will not soon spawn or grow out of what has already been a major step toward continuous scientific and technological advancements, similar to the advancements in photography from black and white to color. In the same way that Manovich argues that perhaps we have not understood and come to realize the true power of this tool and how long it plans to keep shifting our culture, perhaps we have become to comfortable with its almost easy and consistent advancement. Perhaps there is no more to see, yet again perhaps it is reaching the end of its age as we await the new age.